27 Interesting and Useful Web Design Statistics That Can Help Give Your Online Business An Increase In Sales.
Happy Sunday guys; the day of rest for most, but not for me today! I have a very important blog post to write that should hopefully help you guys out with your online presence and increase your sales or visitors to your website. Here at 121 Web Design, there is nothing we love more than finding out geeky web design statistics, seriously, they are so useful and not just that they are pretty interesting too. It’s always good to know what the latest internet trends are; for example; how people use the internet – do people use more internet via a desktop computer, a tablet, a mobile phone? What makes a person click off a website? Find out all this and more with my interesting and good to know web design statistics blog!
Website Optimisation Statistics.
First of all, we will look at website optimisation statistics. Website optimisation is defined as the process of using controlled experimentation to improve a websites ability to drive business goals. In other words – if your website is well optimised it will function well and offer a brilliant user friendly experience which in turn will drive more visitors and increase online sales – interesting huh?
1. Between December 2013 and December 2015; smartphone internet usage increased by 78%.
2. Between December 2013 and December 2015; tablet internet usage increased by 30%.
3. Also between December 2013 and December 2015; desktop internet usage actually decreased by 1% – interesting!
4. A massive 44% of website visitors will leave the website they are visiting if there is no contact information or a contact telephone number.
5. Following this, 51% of people believe that `thorough contact information` is the most important element missing from most company websites today.
6. People will leave a website if the content takes too long to load.
7. Mobile devices now account for 2 out of every 3 minutes’ people spend online – that’s crazy!
8. 13% of adults will only access the internet via a mobile decide. Furthermore, 11% will access the internet via desktop only. This is useful to know, when designing a website you must always ensure that it works well across all devices.
Usability and User Experience Design Statistics.
Now we will look at a websites usability and the user experience design statistics. User experience design is defined as the process of enhancing user satisfaction with a product by improving the usability, accessibility and the pleasure provided in the interaction with the product. In other words – if your website has a good user experience design then it will offer a great user experience, it will be easy to navigate and visitors will then want to return in the future.
9. If a visitor was given 15 minutes to consume content on a website, two thirds of people would rather read something beautifully designed instead of something plain.
10. 38% of people will leave a website if the layout and/or content is unattractive.
11. 47% of website visitors will check out the company’s products and services page before looking at any other section of the website.
12. As soon as a visitor arrives on a company’s homepage; 86% of visitors want to see information about that company’s products and services. *This is interesting as it tells us that pretty much ALL visitors need to see at least some information on the homepage about the company’s products and services, definitely a useful statistic to bear in mind when designing a new website. *
13. After reaching a company’s website via a referral site (such as Google), 50% of visitors will naturally use the navigation menu the orient themselves around the website.
14. Once reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. * Another useful statistic – there have been times that I have actually visited websites, gone to click on the logo to return to the homepage and find out that it does nothing! It is so frustrating and also something that every website should do as standard. *
15. 48% of people said that a websites design is the number one factor in deciding on the credibility of said business.
16. A huge 94% of people cited poor web design as the reason they mistrusted or rejected a website.
17. Now this is useful. As many as 72% of people entrusted online reviews equally as much as personal recommendations.
18. 40% of people will venture away from a website if it takes more than 3 seconds for it to load. That’s an awful lot of impatient people out there, or an awful lot of people that just want great web design and usability!
19. 44% of mobile internet users reported that navigating a website was difficult on their device and 6% complained of difficulties interacting with it. Guys, if you are making a website then PLEASE ensure it is user friendly across ALL devices!
20. 62% of companies which designed their website with mobile devices in mind had a sales increase and 64% of companies that designed their website with mobile devices in mind also had a sales increase.
21. People like bullet points! 70% of people will look at lists with bullet points whereas only 55% will look at lists without bullet points.
22. 67% of shoppers are more likely to buy from a website that is compatible with mobile devices.
23. Almost half of people asked (47%) expect a web page to load in just 2 seconds or less.
24. 40% of people will choose a different search result if the first result is not mobile device compatible. 7
25. The first 10 seconds a person spends on your website are crucial, it can be make or break. In those 10 seconds your website will leave an impression and will tell people what they will get out of your website and company. After this time ( and often before), if the website isn’t up to standard they will leave.
26. Google Chrome was the most popular web browser in 2015 with 62.5% of the market share.
27. Over 80% of online marketers consider increasing overall conversion rates their number one priority for their website optimisation programmes.
I hope you enjoyed reading these interesting and useful facts as much as I did. Take on board the things to consider when designing your website, these statistics should definitely help you decide your most important factors when it comes to the design and usability of it. I think the most important statistic to take away from this list is how many people use the internet on their mobile phones. This highlights just how extremely important it is to ensure that your website works and functions well on mobile and other devices; not just the traditional desktop. If you’d like more tips on how to get things right on your website, then why not read my post on the importance of SEO when it comes to blog posts. Bye for now!